Tidal and The Life of Pablo

App: Tidal

Release Date: Jan.11,2016

Cost: Free for 30 days

Our Rating: B

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Album: “The Life of Pablo”

Genre: Rap / Hip Hop

Release Date: Feb. 14, 2016

Our Rating: A

Kanye West just can’t stay out of the news, eh? From his self-professed potential candidacy in the 2020 Presidential Elections to his fresh new album, “The Life of Pablo,” West is everywhere.

Kanye West used the app “Tidal” (click here to download Tidal) to stream his music instead of using Apple Music or iTunes, which he claims would never put his music on the Apple store. His new album has yet to be released on Spotify and nobody knows for sure if it ever will be because the rapper tweeted many times that his album “will never never never be on Apple.”

Although Tidal isn’t Spotify or Apple Music, it has certainly gained popularity due to Kanye’s new album. It is, however, still your standard music app with an easy interface and many good artists available to play on the app.

Regardless of where his music was released, those dedicated fans who downloaded “Tidal” or pirated his new album (of which there were many; check here to see) got access. Luckily for Kanye, most of the consumers are pleased with what they received because the album is just as they hoped: same old Kanye taking us back to 2013’s “Yeezus” and 2011’s “Watch the Throne.”

Hopefully Kanye will one day grace the common consumer with his album. But if he sticks to his word, that won’t happen. Let’s hope that time will change his mind and everyone will be able to enjoy “The Life of Pablo” via more mainstream apps. If you wish to enjoy the album for free you can get Tidal’s 30 day free trial, but only if you are a first time Tidal user, which most people will be.